Department Consulting

Management & Training

The management of a spa starts much before its opening. The most common mistakes in its development are made in the operational part. A spa is not only here to please the customers, it is also a profit centre. That's why Hydroconcept helps its clients setting up a strategy, through 4 essential actions.

1. The operational setting up regarding :

Choosing and organizing the cosmetic partner.
Helping to create brand treatments.
Defining the protocols.
Creating the care list.
The opening hours and organizing the staff.

2. The provisional budget with a check list to make sure not to forget anything.

3. The help for marketing and promotion including :

Defining the target customers.
Defining a marketing and communication policy.
Helping to set up a marketing action plan.
Following and controlling this plan.

4. Recruitment and Training.
One of the key elements in the success of a Spa is the training, which must start before the opening. A good level of training requires engagement and investment from the owner (or manager), and from the staff of the hotel in contact with the customers. A high quality of the spa staff must be developed through training. The team and the quality of service can make and destroy a reputation. It is important to define the investment granted to training, with a precise plan on the period before and after the opening.
It is defined in the following way :

Pre-opening training (concept, communication, treatment...).
Training interview when the Spa is open (maintenance training).
New training when the Spa is open (new treatments, motivation).